Alyson Hogg – The First Female Patron of the Princes Trust Northern Ireland

Alyson Hogg – The First Female Patron of the Princes Trust Northern Ireland

Yesterday I had the absolute honour of being named the first female Patron and Enterprise Fellow of the Princes Trust in Northern Ireland. In accepting the honour it occurred to me that it takes a very different set of skills to thrive in business than it does to survive a turbulent childhood, homelessness, and worse. When I met with all the guys at the Princes Trust on Thursday I was humbled by the passion, enthusiasm and sheer guts of them all. From the staff to the young people enrolled, every one of them has such a positive outlook on life. Some of the programmes offered are breathtaking in their practical response to the needs of those with the greatest challenges.  I met two wonderful young men who had just baked scones for the first time in their lives, as part of their basic life skills training.  Not only were the scones stunningly delicious!! And they were!! But the boys were so shy of my enthusiasm, so unwilling to take my praise and so unable to accept a positive word that I was at once saddened by their lack of self esteem but heartened at their delight in the achievement of making this crazy woman giggle with the deliciousness of it all.  It took me to dive in to a second scone for them to fully believe that I wasn’t blowing smoke up their a**! Yesterday evening I spoke with the BBC about my new work at the Princes Trust and was challenged as to what I, middle aged, middle class, “successful” international business women could possibly have in common with the...
Self Tan is not a joke! Treat your skin with respect

Self Tan is not a joke! Treat your skin with respect

This is not a joke…   As much I hate it, and it pains me to say it, self tan is often the butt of cosmetic jokes.  We’re the Irish man in an Englishman, Irishman and Scotsman joke, which being Irish, also irks me!  I understand why though, in the history of cosmetics self tan is a relatively new product, and for a long time it was a terrible product; it smelt bad, it streaked and it turned you a completely unnatural colour.  But we’ve come a long way since then.    I make sure my tans are packed with natural extracts that nourish, feed and protect skin.  We have developed Advoganic (advanced organic) technologies that produce a beautifully natural colour that fades perfectly, and negates the need for harsh cosmetic chemicals.  And our Odour Remove technology doesn’t just mask the traditional self tan smell, it removes it completely.   And sunless tan isn’t just a cosmetic, it is a viable alternative to sun exposure.  We all want to be tanned, to banish the pallor associated with sickness, and “glow” with good health, and now you don’t need the sun to do it.  You can be bronzed and beautiful all year round regardless of the weather, and without once putting yourself in front of the sun’s harmful rays.   Around 72,100 cases of skin cancer are diagnosed in the UK every year. In the US over 4 million cases are diagnosed every year, and it’s estimated that between 40 – 50% of ALL Americans who live to 65 will have skin cancer at least once.  Skin cancer is the most common type of cancer...
Ten Minute Tan – My Latest Self Tanning Innovation

Ten Minute Tan – My Latest Self Tanning Innovation

A tan that works in just ten minutes? Wouldn’t that be the dream! Well imagine no more, because it’s real. We made it happen here at Vita Liberata with our latest tanning innovation, Ten Minute Tan. Its not too long since awards season came to an end, and at Vita Liberata we ran the gauntlet of the Globes, the BAFTAs, the SAGs and the Oscars. Vita Liberata’s pHenomenal Tan Mousse and Body Blur Instant HD Skin Finish have graced red carpets in the UK and the US courtesy of Sienna Miller, Taylor Schilling, Sofia Vergara, Auli’i Cravalho, Martha Hunt and Alessandra Ambrosio, amongst others. But, while these lovely ladies have weeks to prepare and a team of beauty experts on hand to ensure they look flawless, what help is there for us mere mortals, with an average of just 10 minutes of grooming time before we fly out of the door? Well I have the answer, Ten Minute Tan! Formulated specifically for women with hectic schedules, but nevertheless a desire to be beautiful, Ten Minute Tan can have you glowing with good health in, yes you guessed it, just 10 minutes! Pop it on while planning your outfit, shower it off 10 minutes later, then dress without any worry of transfer at all. While you’re doing your hair and makeup, and heading to your venue, your flawless, natural tan will develop. And it’s not just a self-tanner, Ten Minute Tan is a full-body treatment. It contains Matrixyl 3000, which promotes the production of collagen and elastin, Rose Oil, which is rich in Vitamins A, B3, C, D and E, and...
25th November: International Day for the Elimination of Violence against Women

25th November: International Day for the Elimination of Violence against Women

The 25th November is the International Day for the Elimination of Violence against women. It is easy to forget, living in societies where women can challenge for the highest offices in government, that countless of our sisters all over the world cower in fear for themselves and their daughters. It is hard to believe, and impossible to accept, that in 2016 2.6 billion women still live directly under the threat of legal rape and violence in their own home, and countless more as victims of war. Is it society that fosters violence? Or culture? Or religion? Or leaders? I suspect that it is all of the above. In England and Wales violent crimes against women rose by 10% in 2015. In Ireland 1 in 7 women have experienced severe abusive behaviour of a physical, sexual or emotional nature from a partner at some time in their lives, in Ireland!  One of the happiest countries in the world! These are unforgivable figures. The UN and governments around the world are taking action to bring in new legislation and action plans that address all forms of violence against women.  However, it will take all of us working together to end...
My Diary: “Desk-sides” in New York

My Diary: “Desk-sides” in New York

One of my favourite parts of my job is finally getting to tell people about a new product.  The process of getting a new product on to the market is like having a baby.  You incubate it for months in development, trials, design, and then production before finally it’s there, right in front of you, in all its new born glory. And like every good parent you can’t wait to tell the world about it! This week I’m doing “desk-sides” in New York.  This is basically a crazy few days of back-to-back meetings with beauty editors, journalists and influencers across the city, to introduce next year’s new products to them in person.  It’s exhausting but exhilarating, and I wouldn’t have anyone else do it but me. As the world becomes increasingly more connected, getting word out about a new product has become easier, but getting drowned out amongst the ever streaming chatter is a constant threat.  Desk-sides, social media interaction, and influencer collaborations are all now more important than ever, so I’m grateful for these days and just hope that everyone thinks my “babies” are as beautiful as I do! Catch up with the latest and follow me...