One of my favourite parts of my job is finally getting to tell people about a new product. The process of getting a new product on to the market is like having a baby. You incubate it for months in development, trials, design, and then production before finally it’s there, right in front of you, in all its new born glory. And like every good parent you can’t wait to tell the world about it!
This week I’m doing “desk-sides” in New York. This is basically a crazy few days of back-to-back meetings with beauty editors, journalists and influencers across the city, to introduce next year’s new products to them in person. It’s exhausting but exhilarating, and I wouldn’t have anyone else do it but me.
As the world becomes increasingly more connected, getting word out about a new product has become easier, but getting drowned out amongst the ever streaming chatter is a constant threat. Desk-sides, social media interaction, and influencer collaborations are all now more important than ever, so I’m grateful for these days and just hope that everyone thinks my “babies” are as beautiful as I do!
Catch up with the latest and follow me @alysonhogg