Ingredient Spotlight: Matrixyl 3000 – What is it and what does it do?

Ingredient Spotlight: Matrixyl 3000 – What is it and what does it do?

Have you heard about Matrixyl 3000? This super smart, natural ingredient stimulates skin to produce more collagen for a plumper, firmer result. Read on to find out more. One of the best parts of running my own beauty business is the time I get to spend developing new products. When I started out I wanted to create products that made women’s lives easier; beauty that takes no time at all to achieve, delivers amazing results and that would fit into any woman’s busy schedule. This focus is at the forefront of all new product development at Vita Liberata and there is nothing I love more than being in the lab working on new products to bring to market. One thing I am truly passionate about is anti-aging skincare that really works. We do this by bringing together the smartest technologies with the most natural ingredients and the result is high-performance skincare that is actually good for your skin. But what are the wonder-ingredients that make the products work? I’ll be taking you through some of the ingredients in our products and telling you what they are and exactly what they do. First up, Matrixyl 3000, the ingredient that helps your skin to produce more collagen. The result? Plumper, conditioned skin and reduced fine lines without having to go anywhere near a needle! Matrixyl 3000 – What is it? Matrixyl 3000 is a collection of peptides that stimulate collagen and skin repair. Peptides are made up of amino acids and they send signals to our skin cells. What does it do? Matriyxl 3000 contains multiple peptides that work together to... read more
Finding Inspiration: How Travel Broadens Your Mind and Inspires Creativity

Finding Inspiration: How Travel Broadens Your Mind and Inspires Creativity

Finding inspiration amongst the day-to-day can be a challenge, which is why every summer I take some time to travel, to broaden my horizons and discover new places in the world. This is not really a ‘holiday’ as such, I continue to work and take meetings remotely, because of course, the business never stops! But it is a chance for me to take a step back and reflect, if only for a short period. Travel gives me the opportunity to learn about different cultures, see things I’ve maybe never seen before and to experience something new. Three things I value highly! As the CEO of Vita Liberata I’m ‘always on’ so finding time for inspiration can be a challenge. This summer I’ve been travelling around Spain and have encountered some awe-inspiring locations and buildings. There are too many sights to name them all, so I’ve gathered some of my personal highlights for you below.   The Alhambra, Granada The Alhambra is a palace of diaphanous pillars and arches that command you to look up. It adds to so much the mystery and romance of the place. I can imagine silken veiled ladies floating between them, with huge dark kohl lined eyes fluttering alluringly at the courtiers being received into the wonder of this place. And we only see the skeleton. The colours have mostly gone. It would have been overwhelmingly blue and gold.   Casa Mila, La Pedrera – Gaudi, Barcelona There is no filter needed for this magnificent Gaudi piece on the roof of La Pedrera in Barcelona. I could not make the sun seem brighter, the sky seem... read more
Receiving the Distinguished Graduate Award at Ulster University

Receiving the Distinguished Graduate Award at Ulster University

This week I was honored to be given the title of Distinguished Graduate by Ulster University. To commemorate the achievement I was asked to give a speech at the university’s winter graduation ceremony – wow! I was humbled, in such esteemed company, to have been asked to give this address. For those who couldn’t be there, I wanted to share the transcript from my speech. Throughout my time at Ulster University I learned to view, think about and approach the world  in a way that has helped me to no end in business. I have also learned a great deal since graduating from the University and it is this advice that I wanted to share with the graduating students.   I came to the University of Ulster as a mature student, when my two eldest children were 26 months and 4 months old. I was 29, and had already had a few careers behind me. I had worked in fashion, television, radio and was running a guesthouse in Portrush when I started my degree. I didn’t even know what I wanted to study. I just wanted to learn. To get a broader view of the world. All those old fashioned reasons for third level education, that were popular when I was at school in the late seventies.   I remember the University library as one of my ultimate happy places. A retreat at times from the needs of guesthouse and babies alike. It was here that, probably for the first time, I truly learned… stuff! Philosophy was my subject, and I became passionate about it. The concepts of truth, and morality, existence and perception, life and death, right... read more
Why I’m Proud of My Years – The Upside To Maturing Into Your Own Skin

Why I’m Proud of My Years – The Upside To Maturing Into Your Own Skin

Do I like being older? Yes! I’m happier and more content than I have been for most of my life.  Recently I was sitting in restaurant with a number of women, all younger than myself. All successful, and glamorous, and working in beauty. We were discussing hair I think, and I passed the comment, jokingly, that I was so relieved to have given in and gone blonde, because basically I’m now white underneath so it is so much easier to cope with. One of the ladies, in her late 20’s, blessed with a particularly luxuriant long dark mane of hair asked me, in all seriousness, ‘How does it feel?’ How does what feel? You know, to be older. I smiled. The look of concern on her young face. The fear she had of losing her beauty. Powerful, I said, it feels powerful. I don’t feel the need to compete with others for the attention of suitors. I am not imprisoned by my effect upon others. I am not tempted to lazily achieve my goals through the seducing of others. I am free of the obsession by others to objectify me in my youth. I may be ‘invisible’ to a group of young men or women who don’t know me, but that is fine by me. It allows me to get on with more interesting pursuits, like observing and learning, and working out how to be of most use to others as well as to myself. Don’t get me wrong. I care about how I present myself. I like to wear stylish clothes, nice accessories, have a good hair style and... read more
How To Be Brave In Business – 3 Essential Tips

How To Be Brave In Business – 3 Essential Tips

Keep your eye on the prize, take responsibility and ‘get it done’: three phrases that sum up my approach to leading a successful business. You too can be brave in business, read on to learn more about how to succeed with my top tips. Keep focus when all around you are panicking It is one of the most fundamental rules of business, to keep your eye on the prize! And it can be hard to do. Distractions are everywhere, especially when the business is small. There’s money, people, customers, orders and deadlines, all to worry about at the same time. Any one of them can pull the business to its knees, and the instinct, because you are human, is always to take flight. But if you do that, you will never reach your goal. The brave thing is to stay focused and make that focus ground you back to the core purpose. This will lead you to do what’s needed, but it’s hard, because in the meantime the world as you know it seems to be falling apart. I cannot tell you how many times I have had to see the way through while even my brightest and best are lost for direction. At times like these I know I’m a bit of a warrior at heart! Take responsibility for the screw ups At the end of the day this is your business, and as such it is all your responsibility. I always try to remember that when we learn from mistakes we emerge smarter, leaner and just plain better. But it is amazing how many people really have not learnt to say ‘mea... read more
EY Entrepreneur Of The Year Awards Ireland Final

EY Entrepreneur Of The Year Awards Ireland Final

Tonight is the final of the EY Entrepreneur of the Year Awards Ireland. As a nominee, It was a pleasure to kick off the UTV series earlier in the year with my story – ( if rather discombobulating that the first shot was of me in rollers on my way to QVC. Lol! ) If you missed the programme, you can catch up here. Tonight the winners will be announced in the live final of the accompanying TV programme on UTV at 10:30pm. So later on I’ll be joining some of Ireland’s most dynamic business people at Dublin’s City West Hotel for the long awaited ceremony.  I am beyond proud to be nominated for this prestigious award and for the business to be recognized in the International Category. I also happen to be one of just three women in the 20 strong shortlist. This is humbling, but also highlights a great opportunity; that there could, and I believe soon will, be many more women entrepreneurs in a space which has traditionally been perhaps less than female friendly. The young female talent that I see around me gives me lots of hope for the future of female entrepreneurship.  Tune into EY Entrepreneur of the Year Awards Ireland Final Tonight at 10:30pm As I’ve mentioned before, our business at Vita Liberata is an 85% female workforce. I’m proud of each and every one of the team and encourage them to reach their potential every day. At the start of the week, I suggested the team in our Head Office in Ballyclare went to see the new film Suffragette, starring Meryl Streep as women’s... read more
EY Entrepreneur Of The Year Awards Ireland: My Vita Liberata Story

EY Entrepreneur Of The Year Awards Ireland: My Vita Liberata Story

Tomorrow night will see the grand final of the Entrepreneur of the Year Awards Ireland. As a finalist in the International category, I was featured in the show a few weeks ago and got to tell the story of how Vita Liberata has grown from a lightbulb moment into a global business that sells a bottle of tan every minute! If you missed the show, you can take a look at the highlights below. Alyson Hogg, Founder & CEO Vita Liberata on EY Entrepreneur Of The Year Awards Ireland http://www.alysonhogg.com/wp-content/uploads/2015/09/SHORT-EDIT-v5-1.mp4 Watch the full clip from the show here To celebrate our appearance, I also decided to host a live Twitter Q&A during the show, giving my advice to entrepreneurs and answering all of your questions about how I’ve survived in business. We had such a positive response and I loved chatting with all of you, so thank you for getting involved and tweeting me your questions! Twitter Q&A: EY Entrepreneur Of The Year Awards Ireland You asked: What was the best piece of business advice you’ve ever been given? Keep it simple, keep the choices limited, make the product/service the very best of it’s kind. #EOY2015 https://t.co/wKgDjSGREC — Alyson Hogg (@alysonhogg) September 21, 2015 You asked: As someone who hates ‘networking’ – what’s the best, and most natural, way to build meaningful biz relationships? I hate networking too! I’m really shy, so I work hard to build fewer and stronger relationships of trust! #EOY2015 https://t.co/CzwnXZx6q5 — Alyson Hogg (@alysonhogg) September 21, 2015   You asked: What do you enjoy most about the job you do? Watching my team develop and having happy customers! #EOY2015 https://t.co/IoL6cZQMjQ — Alyson Hogg (@alysonhogg) September 21,... read more
5 Pieces of Advice for Entrepreneurs

5 Pieces of Advice for Entrepreneurs

I’m delighted to be shortlisted as a finalist for the Entrepreneur Of The Year Ireland Awards! The EY Entrepreneur Of The Year award is considered the world’s most prestigious business award and is held in more than 140 cities and in more than 50 countries worldwide. As part of the award nomination the EOY Ireland film crew followed me over a couple of days back in the summer as I went about my daily schedule, including an appearance on QVC UK and my trip to Buckingham Palace to receive the Queen’s Award for Enterprise. If you missed the programme you can catch up here. Ahead of the final I’ve put together my 5 must-read pieces of advice for entrepreneurs, read on to see more. To find out who wins, make sure you tune into UTV Ireland or UTV tomorrow night (Thursday 22nd October) at 10:30pm. Want to know how I’ve survived in business? Ask me anything @AlysonHogg with #AskAlyson! 5 Pieces of Advice For Entrepreneurs 1. Blue sky thinking is fun but detail is my everyday! Having big ideas is important but you have to be able to back those up with details. At Vita Liberata, we have a saying: “Never assume Never presume Lots is not a number Big is not a size Soon is not a time Nice is not a description” For me, detail is everything! 2. Whatever you do, do something! When you’re considering starting something new, or you’re uncertain, it’s easy to be dissuaded by fear. Whether you’re thinking of starting your own business, making a career change or taking a leap of faith to pursue your... read more
Interesting Articles This Week: Rent Controls, Tackling Global Hunger and Money vs. Happiness

Interesting Articles This Week: Rent Controls, Tackling Global Hunger and Money vs. Happiness

In my round up of the most interesting articles this week, I look at how we might tackle the issue of gentrification in big cities through rent control; closing the gap between the food rich and the food poor; and I consider the backwards traditional thinking that may be preventing some women, and thus the companies that they work for, from reaching their full potential. Remember to let me know what you think of these, or any other relevant stories, and tweet me @alysonhogg. Do rent controls work? Article via The Economist How do we stop some of the most popular cities of the world becoming a playground for the rich? It’s a reality that cities such as Paris, New York and London have had to come to terms with lately, with most people agreeing that pricing out young professional middle class people would threaten the character that gives such cities their popularity in the first place. One strategy to curb the effect of ‘gentrification,’ as some call it, or ‘hipsterization,’ if you like, is the implementation of rent controls in neighborhoods that have seen soaring house prices recently. As this article discusses, although rent controls certainly do good in allowing less affluent people to stay close where they grew up, or chase opportunity in the big city, they can also be detrimental to the very neighborhoods they are trying to protect. An interesting look at what could be an important strategy in many of our cities most immediate futures. There is nothing inevitable about global hunger Article via Thompson Reuters Most people are aware that there is enough food in... read more
Interesting articles this week: Ugaaso A. Boocow, Gender Equality in Australia and Preventing Diabetes

Interesting articles this week: Ugaaso A. Boocow, Gender Equality in Australia and Preventing Diabetes

In my round up of the most interesting articles this week, I look at how one woman’s Instagram is helping to change the perception of life for women in Somalia, the issue of gender equality in Australia, and I consider a piece from the Guardian which argues that we need reeducation on the concept of an average diet. Feel free to share your thoughts on these, or any other relevant stories, and tweet me @alysonhogg. How my Instagram pictures from inside Somalia are helping to filter out damaging stereotypes https://instagram.com/ugaasadda/ The Independent, When I tell you to think of Somalia, what pops in to your head? War? Pirates? Poverty? If so, I doubt you are alone. For years the country has essentially been a rogue state. With little appeal for outsiders to explore the Somalia, let alone pay any attention to it, the only source of information we seem to get are news reports on war, pirates and poverty. Until now… Social media is giving the world unprecedented access to places, people, and societies that otherwise would only be available through the translucent filter of traditional media. This article describes how one woman is fighting back against harmful stereotypes, and humanizing Somalians for the eyes of the rest of the world. Ugaaso Boocow lived most of her young life in Canada before a conversation with her uncle in 2013 gave her the idea. He had just returned from Ugaaso’s parental homeland, recounting the country’s “promising and praiseworthy turnabout,” and mentioning that if there was ever going to be a time to return, now was it. Ugaaso admits that there were some adjustments to make for... read more